Private label penetration in the us

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In a nutshell, that describes how manufacturers of brand-name products react to competition from private labels. Collectively, private labels in the United States command higher unit shares than the strongest national brand in 77 of supermarket product categories. And they are collectively second or third in of those categories. But on the other hand, many manufacturers have overreacted to the threat posed by private labels without fully recognizing two salient points. First, private-label strength generally varies with economic conditions. That is, private-label market share generally goes up when the economy is suffering and down in stronger economic periods.
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Brands Versus Private Labels: Fighting to Win

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Brands Versus Private Labels: Fighting to Win

We use cookies essential for this site to function well. Please click "Accept" to help us improve its usefulness with additional cookies. Learn about our use of cookies, and collaboration with select social media and trusted analytics partners here Learn more about cookies, Opens in new tab. Private labels, or store brands, are having a moment.
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U.S. private label market - statistics & facts

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The most important key figures provide you with a compact summary of the topic of "Private label market" and take you straight to the corresponding statistics. Skip to main content. Single Accounts Corporate Solutions Universities.
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