After reaching out to the company, Alisha was advised to hand wash the swimwear. She shared the results on Twitter. The dye smelt awful, [it] really opened my eyes to the effects of fast fashion and the chemicals used," she said. In a statement to BuzzFeed News, the company said: "PrettyLittleThing does advise customers on the styles which we do not recommend be worn for swimming. If customers are unsure, our customer service team are available to advise further on which styles cannot be worn for swimming.
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Pretty Little Thing Goes Viral for a Bikini You Can't Swim in
Alisha Din, 22, found this out the hard way when she bought a bikini from online retailer Pretty Little Thing. Din, who lives in Swansea in the United Kingdom, recently bought a teal, two-piece swimsuit to wear on vacation in Greece next month. In a statement to TODAY, Pretty Little Thing confirmed that some of the swimsuits on the site are not meant for swimming, and that this is noted in product descriptions. If customers are unsure, our customer service team are available to advise further on which styles cannot be worn for swimming.
People are mocking a fashion brand for selling a $76 bikini you can't swim in
Summer is right around the corner, which means many brands are releasing their latest bikini designs. While Pretty Little Thing has become known for its accessible takes on popular trends, a customer was in for a surprise when she found out the bikini she purchased wasn't actually meant to be worn in the water. Alisha's photos in the tweet show that dye in the fabric ended up bleeding into the water. After reaching out to the brand with a complaint, Alisha was notified by a Pretty Little Thing representative that the bikini's description specifies it's for "poolside posing only. Alisha told BuzzFeed News that she first noticed something was off when she wore the bikini to the spa.
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